Travelers have a ton of options when they leave home top notch customer service is often the difference between choosing you or choosing your competition or whether to come back for another visit . Quality customer service is an experience of feeling valued or heard sometimes its an intangible component of why a guest may prefer one tourism or hospitality provider over another there is something about quality customer service that you often cant put your finger on but you know its there. Vi customer service for hospitality and tourism given the critical importance of customer service for the tourism and hos pitality sector it is remarkable that until now there is no comprehensive text that deals with this important topic there are a number of service marketing. Customer service is the essence of the hospitality industry the importance of customer service in hospitality is stressed in professional courses as well as on the job training modules since aspiring hoteliers restaurateurs and others in the industry need to be well aware of its significance and implication for successful business operations. Customer service for hospitality and tourism is a unique text and vital to both students and practitioners as it explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice in essence it is the whys and howsof customer service
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