Making chastity sexy the rhetoric of evangelical abstinence campaigns is a 2011 book by christine gardner a professor at wheaton college in it gardner states that sexual abstinence teachings by evangelicals are currently using sex to sell abstinence by promising more satisfying sexual activity within marriage for those who abstain from premarital sex she argues that this rhetoric . The emphasis of the evangelical sexual abstinence campaigns on purity is a relatively recent rhetorical construction in the campaigns views on abstinence the evolution of the wording of the true love waits pledge offers an example of the abstinence to purity transformation. Making chastity sexy the rhetoric of evangelical abstinence campaigns christine j gardner making chastity sexysheds new light on an abstinence campaign that has successfully recast a traditionally feminist idea my body my choice into a powerful message but one that gardner suggests may ultimately reduce evangelicalisms . The cover of christine j gardners book making chastity sexy the rhetoric of evangelical abstinence campaigns features a close up photograph of a young womans bare abdomenher low rise jeans and cropped shirt expose a navel piercing encircled by a cursive tattoo declaring true love waits. However as communications scholar christine j gardner shows in her book making chastity sexy the rhetoric of evangelical abstinence campaigns how evangelicals go about promoting abstinence is both complicated and unexpected
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