The personality continuum is an integrative framework for the interdisciplinary study of consumer behavior it is divided into four qualitatively different levels of personality development that are hierarchically arranged in descending order from highest to lowest level normal neurotic primitive and psychotic. This book will take you on a profound and complex journey albanese integrates findings from various schools of psychoanalysis psychology sociology anthropology behavioral economics and consumer behavior using his framework of the personality continuum he raises our understanding of the behavior of consumers to another level. Get this from a library the personality continuum and consumer behavior paul j albanese why do consumers behave as they do albanese formulates an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an . The pattern of shopping behavior has been added since the publication of the personality continuum and consumer behavior 2002 normal consumer neurotic shopper compulsive buyer and psychotic spender links provided below are to recent publicity on the patterns of shopping behavior. Keywords personality consumer behaviour psychodynamic traits behavioural humanistic socio cognitive 1 introduction the search purchase usage and disposal of goods and services by consumers are influenced by myriad of continuum determines his or her personality those that favour the behavioural approach see personality as the
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